Irvine’s OC Wine Mart has been open only since December, but it’s bullish about the local market.
How bullish, you ask?
Optimistic enough to spend $50,000 on two new enomatic wine bars — Italian-made contraptions that keep wine in an oxygen-free environment after it’s opened and automatically measure out one-ounce pours to those who want to sample.
“Most of the time you find these only in big wine stores,” said Don Duckworth, the store’s general manager. “It’s a considerable investment on our part.” OC Wine Mart, located in a former convenience store, isn’t huge: about 1,700 square feet of retail space.
Argon and carbon dioxide are injected into the bottles, which helps prevent oxygenation and keeps the vino tasting like it should for up to three weeks, Duckworth said. “The better the quality of the wine the longer it will last.”
The enomatic machines dispense wine from as many as 24 bottles. Reds are served at room temperature; whites come out at around 55 degrees Fahrenheit. Prices appear in a digital display above the bottle.
So why did a small store that’s just getting on its feet decide to take the plunge with something this fancy? READ FULL ARTICLE HERE