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	<title>OC Wine Mart</title>
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		<title>Craft Beer in Irvine? At a Wine Shop? Why wasn’t I notified?</title>
		<link>http://OCWINEMART.COM/craft-beer-in-irvine-at-a-wine-shop-why-wasn%e2%80%99t-i-notified/</link>
		<comments>http://OCWINEMART.COM/craft-beer-in-irvine-at-a-wine-shop-why-wasn%e2%80%99t-i-notified/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 00:42:02 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://OCWINEMART.COM/?p=299</guid>
		<description><![CDATA[My childhood friend (Fitz) recently turned the big 4-0. To celebrate the huge accomplishment of this crabby, over the hill, bitter Irishman,  I was invited to his party…in Irvine no less, at a place called OC Wine Mart. Yay. I’m familiar with the location as my work is walking distance from it, but I’ve never [...]]]></description>
			<content:encoded><![CDATA[My childhood friend (Fitz) recently turned the big 4-0. To celebrate the huge accomplishment of this crabby, over the hill, bitter Irishman,  I was invited to his party…in Irvine no less, at a place called OC Wine Mart. Yay. I’m familiar with the location as my work is walking distance from it, but I’ve never bothered to go in…because hey, a wine shop in Irvine across from a high-end business plaza reeks of overpriced bottles of wine and acute snobbery! Why waste my time?
<div id="attachment_750">Us 27 years ago at Farrels in San Berdoo. I&#8217;m sporting the red stripes, Fitz on the bottom left. Kid on the bottom right is a total jerk. Adam, the guy in the Mickey shirt was also at the big 4-0 party! Cheers to old friends!</div>
“Don’t worry, they have beer” says Fitz. Yay. Blue Moon? Guinness? Maybe a Stone Pale Ale if I’m lucky? If the beer selection is bad, should I drink wine? (Funny that I make wine, yet I rarely drink it.) My wife was pretty excited as she’s a regular wino, ahem, wine “enthusiast”. As we arrive, the place is the size of the average mini-mart in a small Irvine-approved strip mall. Inside sits a classy modern decorated tasting area with a bar and a few chairs. Surrounding the tasting area is an adequate and well balanced selection of wines from all regions and styles. Coolers adorn the walls filled with delicious beer.

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		<title>Great Article on WendyfulWorld.com</title>
		<link>http://OCWINEMART.COM/great-article-on-wendyfulworld-com/</link>
		<comments>http://OCWINEMART.COM/great-article-on-wendyfulworld-com/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:23:47 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://OCWINEMART.COM/?p=294</guid>
		<description><![CDATA[Not in a million year would I have ever imagined walking into a wine store. Why? Because I don’t drink at all. But OC Wine Mart &#38; Wine Tasting Bar is different from all the other wine stores or wine tasting bars. Julie, the owner, regularly hosts events to introduce new wines, beer, or other [...]]]></description>
			<content:encoded><![CDATA[Not in a million year would I have ever imagined walking into a wine store. Why? Because I don’t drink at all. But OC Wine Mart &amp; Wine Tasting Bar is different from all the other wine stores or wine tasting bars. Julie, the owner, regularly hosts events to introduce new wines, beer, or other new specialty items. She even partners with food truck to serve food. This is great for families with children. While adults can enjoy some wine tasting, the little ones can still enjoy the food.

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		<title>Top 20 Women To Watch in Orange County</title>
		<link>http://www.ocmetro.com/t-00CoverStory_20_Women_to_Watch01Julie_Lim0311.aspx</link>
		<comments>http://www.ocmetro.com/t-00CoverStory_20_Women_to_Watch01Julie_Lim0311.aspx#comments</comments>
		<pubDate>Wed, 20 Apr 2011 20:13:59 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://OCWINEMART.COM/?p=274</guid>
		<description><![CDATA[COVER STORY Julie Lim Owner of OC Wine Mart &#038; Tasting Bar, and CEO of Lucky Dollar Co. Inc. OC Wine Mart has become a destination for wine tasting and a popular venue for parties. Within its first year of operation, OC Wine Mart &#038; Tasting Bar was named by Gayot as one of O.C.’s [...]]]></description>
			<content:encoded><![CDATA[COVER STORY
Julie Lim
Owner of OC Wine Mart &#038; Tasting Bar, and CEO of Lucky Dollar Co. Inc. 

OC Wine Mart has become a destination for wine tasting and a popular venue for parties. Within its first year of operation, OC Wine Mart &#038; Tasting Bar was named by Gayot as one of O.C.’s Top 10 Wine Bars. It also is becoming a favorite among beer aficionados, with its selection of microbrews and hard-to-find beers. <div class="lightsocial_container"><a class="lightsocial_a" href="http://digg.com/submit?url=http%3A%2F%2Fwww.ocmetro.com%2Ft-00CoverStory_20_Women_to_Watch01Julie_Lim0311.aspx&amp;title=Top+20+Women+To+Watch+in+Orange+County" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/digg.png" alt="Digg This" title="Digg This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.reddit.com/submit?url=http%3A%2F%2Fwww.ocmetro.com%2Ft-00CoverStory_20_Women_to_Watch01Julie_Lim0311.aspx&amp;title=Top+20+Women+To+Watch+in+Orange+County" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/reddit.png" alt="Reddit This" title="Reddit This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" 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		<title>OC Wine Mart &amp; Tasting Bar &#8212; a new wine concept in Irvine</title>
		<link>http://OCWINEMART.COM/oc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine-2/</link>
		<comments>http://OCWINEMART.COM/oc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine-2/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 00:52:57 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://ocwinemartblog.com/?p=226</guid>
		<description><![CDATA[I&#8217;m no wine expert. In fact, I don&#8217;t understand how some wines get 87pts and some get 97pts, or how some can boast 5 different hints &#8212; I usually can detect one or two &#8212; and have a certain end note. When it comes to wine, all I know is: 1) if I like it [...]]]></description>
			<content:encoded><![CDATA[I&#8217;m no wine expert. In fact, I don&#8217;t understand how some wines get 87pts  and some get 97pts, or how some can boast 5 different hints &#8212; I  usually can detect one or two &#8212; and have a certain end note. When it  comes to wine, all I know is:
1) if I like it or not
2) if it tastes too alcoholic
3) if it makes my face feel hot &#8212; which ordinarily means I have an  allergic reaction to it. Other than that, most of the other stuff is  just beyond me.

I know I don&#8217;t like oakey whites or reds with super high tannins. I  don&#8217;t care if the wine is from France, Napa Valley, Australia, New  Zealand &#8212; blah blah blah &#8212; just let me sniff it and I&#8217;ll more often  than not know if I&#8217;ll like it.

So when I came to OC Wine Mart the other day for its grand opening, I  wasn&#8217;t terribly excited about the prospects of the wines themselves, but  rather, the curiosity of having an independent wine seller in Irvine.  However, when I got there, what I encountered was something completely  different!      <a href="http://madhungrywoman.blogspot.com/2010/10/oc-wine-mart-tasting-bar-new-wine.html" target="_blank">READ FULL ARTICLE HERE</a><div class="lightsocial_container"><a class="lightsocial_a" href="http://digg.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Foc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine-2%2F&amp;title=OC+Wine+Mart+%26+Tasting+Bar+--+a+new+wine+concept+in+Irvine" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/digg.png" alt="Digg This" title="Digg This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.reddit.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Foc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine-2%2F&amp;title=OC+Wine+Mart+%26+Tasting+Bar+--+a+new+wine+concept+in+Irvine" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/reddit.png" alt="Reddit This" 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		<title>Irvine shop debuts self-serve wine bar</title>
		<link>http://OCWINEMART.COM/irvine-shop-debuts-self-serve-wine-bar/</link>
		<comments>http://OCWINEMART.COM/irvine-shop-debuts-self-serve-wine-bar/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 00:51:21 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://ocwinemartblog.com/?p=223</guid>
		<description><![CDATA[Irvine’s OC Wine Mart has been open only since December, but it’s bullish about the local market. How bullish, you ask? Optimistic enough to spend $50,000 on two new enomatic wine bars — Italian-made contraptions that keep wine in an oxygen-free environment after it’s opened and automatically measure out one-ounce pours to those who want [...]]]></description>
			<content:encoded><![CDATA[Irvine’s<strong> <a href="http://www.ocwinemartirvine.com/">OC Wine Mart</a> </strong>has been open only since December, but it’s bullish about the local market.

How bullish, you ask?

Optimistic enough to spend $50,000 on two new enomatic wine bars —  Italian-made contraptions that keep wine in an oxygen-free environment  after it’s opened and automatically measure out one-ounce pours to those  who want to sample.

“Most of the time you find these only in big wine stores,” said <strong>Don Duckworth</strong>,  the store’s general manager. “It’s a considerable investment on our  part.” OC Wine Mart, located in a former convenience store, isn’t huge:  about 1,700 square feet of retail space.

Argon and carbon dioxide are injected into the bottles, which helps  prevent oxygenation and keeps the vino tasting like it should for up to  three weeks, Duckworth said. “The better the quality of the wine the  longer it will last.”

The  <a href="http://www.enomatic.it/new/default.asp?catIDPadre=33&amp;catID=34&amp;docID=&amp;lan=ENG">enomatic machines</a> dispense wine from as many as 24 bottles. Reds are served at room  temperature; whites come out at around 55 degrees Fahrenheit. Prices  appear in a digital display above the bottle.

So why did a small store that’s just getting on its feet decide to take the plunge with something this fancy?   <a href="http://fastfood.ocregister.com/2010/10/05/irvine-wine-bar-bets-50000-gizmos-will-keep-it-ahead-of-competition/75580/" target="_blank">READ FULL ARTICLE HERE</a><div class="lightsocial_container"><a class="lightsocial_a" href="http://digg.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Firvine-shop-debuts-self-serve-wine-bar%2F&amp;title=Irvine+shop+debuts+self-serve+wine+bar" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/digg.png" alt="Digg This" title="Digg This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.reddit.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Firvine-shop-debuts-self-serve-wine-bar%2F&amp;title=Irvine+shop+debuts+self-serve+wine+bar" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/reddit.png" alt="Reddit This" title="Reddit 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		<title>OC Wine Mart &amp; Tasting Bar in Irvine</title>
		<link>http://OCWINEMART.COM/oc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine/</link>
		<comments>http://OCWINEMART.COM/oc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 02:18:06 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://ocwinemartblog.com/?p=204</guid>
		<description><![CDATA[I&#8217;m no wine expert. In fact, I don&#8217;t understand how some wines get 87pts and some get 97pts, or how some can boast 5 different hints &#8212; I usually can detect one or two &#8212; and have a certain end note. When it comes to wine, all I know is: 1) if I like it [...]]]></description>
			<content:encoded><![CDATA[I&#8217;m no wine expert. In fact, I don&#8217;t understand how some wines get  87pts and some get 97pts, or how some can boast 5 different hints &#8212; I  usually can detect one or two &#8212; and have a certain end note. When it  comes to wine, all I know is:

1) if I like it or not
2) if it tastes too alcoholic
3) if it makes my face feel hot &#8212; which ordinarily means I have an  allergic reaction to it. Other than that, most of the other stuff is  just beyond me.

I know I don&#8217;t like oakey whites or reds with super high tannins. I  don&#8217;t care if the wine is from France, Napa Valley, Australia, New  Zealand &#8212; blah blah blah &#8212; just let me sniff it and I&#8217;ll more often  than not know if I&#8217;ll like it.<span id="more-204"></span>

So when I came to OC Wine Mart the other day for its grand opening, I  wasn&#8217;t terribly excited about the prospects of the wines themselves, but  rather, the curiosity of having an independent wine seller in Irvine.  However, when I got there, what I encountered was something completely  different!

Julie Lim, owner of OC Wine Mart has installed a system called the  &#8220;enomatic tasting bar&#8221; which allows shoppers and wine aficionados the  opportunity to browse for wine and sample some while doing it. This  tasting bar has bottles of red and white wines (in separate systems) set  up with a price indicator &#8212; reasonably priced might I add &#8212; and  customers can walk around and select their own wines to sample. How this  works is, you buy a card which has a dollar amount on it, you slide it  into the slot on the machine and select the wine you want, place the  glass under the selected bottle and voila &#8212; a 1oz pour magically flows  into your wine glass.
<a href="http://3.bp.blogspot.com/_3M0p9maIKGw/TKlTpJAkOpI/AAAAAAAABxE/1pGCu3AnxLc/s1600/IMG_7378.JPG"><img style="border: 0pt none; margin: 15px;" src="http://3.bp.blogspot.com/_3M0p9maIKGw/TKlTpJAkOpI/AAAAAAAABxE/1pGCu3AnxLc/s320/IMG_7378.JPG" border="0" alt="" width="320" height="240" /></a>

I was highly impressed with this because it suits me to a tee &#8212; I don&#8217;t  necessarily know what I like and often, I&#8217;ll buy a bottle and bring it  home, open it and then find out I don&#8217;t really like it at all. With this  tasting bar, I can sample whatever tickles my fancy (usually it&#8217;s a  label on the bottle &#8212; yeah I know I&#8217;m a dork), and if I like it, I can  bring a bottle home to enjoy.
<h2>About the author</h2>
<a href="http://www.blogger.com/profile/04124000756968468542"><img src="http://4.bp.blogspot.com/_3M0p9maIKGw/TLvMtvz0BcI/AAAAAAAABzU/E8BeqaET79g/S220/supersmall.jpg" alt="My Photo" width="53" height="80" /></a>

<dl> <dt>Anita Lau</dt> <dd>International food writer/author who has resided on 3 continents but currently calls Orange County, California home.</dd> </dl><div class="lightsocial_container"><a class="lightsocial_a" href="http://digg.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Foc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine%2F&amp;title=OC+Wine+Mart+%26+Tasting+Bar+in+Irvine" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/digg.png" alt="Digg This" title="Digg This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.reddit.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Foc-wine-mart-tasting-bar-a-new-wine-concept-in-irvine%2F&amp;title=OC+Wine+Mart+%26+Tasting+Bar+in+Irvine" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/reddit.png" alt="Reddit This" title="Reddit This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" 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		<title>Review of the “OC Wine Mart”</title>
		<link>http://OCWINEMART.COM/self-pouring-wine-tasting/</link>
		<comments>http://OCWINEMART.COM/self-pouring-wine-tasting/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 20:05:36 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://OCWINEMART.COM/?p=284</guid>
		<description><![CDATA[Nestled in a strip mall in middle of the business district of Irvine, is one of Orange County’s best kept secrets and a rarity in the wine tasting industry, the OC Wine Mart. I work in the area, just off Michelson and Jamboree, and never noticed this venue. From the outside it looks like any [...]]]></description>
			<content:encoded><![CDATA[Nestled in a strip mall in middle of the business district of Irvine,   is one of Orange County’s best kept secrets and a rarity in the wine  tasting industry, the OC Wine Mart. I work in the area, just off  Michelson and Jamboree, and never noticed this venue. From the outside  it looks like any other high-end strip mall liquor store, in  fact it sits next to a  food court (home of some of the best fish and  chips outside England….but that is definitely a future blog post).

<a href="http://tsholmbergfoodie.files.wordpress.com/2011/05/img_2709.jpg"><img class="alignleft" title="IMG_2709" src="http://tsholmbergfoodie.files.wordpress.com/2011/05/img_2709.jpg?w=345&amp;h=286" alt="" width="345" height="286" /></a><br/><strong>Owner, Julie Lim of the OC Wine Mart</strong><br/><br/>

So you may be asking your Author, what the hell are you describing  and how did you find it? Very simple, this is the story about finding a  hidden gem of a wine boutique that features a unique wine tasting  system… but let me tell you the story.

My wife has developed an unhealthy obsession with social purchasing  sites  such as GroupOn, LivingSocial, Screaming Daily Deals,  Dealster ect ect. In fact she has become a member of over 20 different  sites, resulting in a flood of emails every morning at about 6am.  Every  day I get home from work, she tells me about a new social buying deal.  At this point I have come to accept it,  and now understanding that I  am just along for the ride . If you like these types of deals, keep an  eye open for a future post  about social buying sites that my wife  belongs to…do use caution!  they are like crack cocaine once you get  started!.  There is a bright side to my wife’s  social buying groupie   like behavior, it’s highly beneficial to my food blogging activity. The  OC Wine Mart One was on of these latest deals she purchased off  LivingSocial.com. For $20 dollars, we received  $40 worth of wine  tasting.
<h2><a href="http://tsholmbergfoodie.wordpress.com/2011/05/19/review-of-the-oc-wine-mart-self-pouring-wine-tasting-dr-skinner-would-be-proud/?blogsub=confirming#subscribe-blog" target="_blank">READ FULL ARTICLE</a></h2><div class="lightsocial_container"><a class="lightsocial_a" href="http://digg.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F&amp;title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/digg.png" alt="Digg This" title="Digg This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.reddit.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F&amp;title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/reddit.png" alt="Reddit This" title="Reddit This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.stumbleupon.com/submit?url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F&amp;title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/stumbleupon.png" alt="Stumble Now!" title="Stumble Now!" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://buzz.yahoo.com/buzz?targetUrl=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F&amp;headline=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/yahoo_buzz.png" alt="Buzz This" title="Buzz This" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.dzone.com/links/add.html?title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/dzone.png" alt="Vote on DZone" title="Vote on DZone" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.facebook.com/sharer.php?t=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;u=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/facebook.png" alt="Share on Facebook" title="Share on Facebook" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://delicious.com/save?title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/delicious.png" alt="Bookmark this on Delicious" title="Bookmark this on Delicious" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.dotnetkicks.com/kick/?title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/dotnetkicks.png" alt="Kick It on DotNetKicks.com" title="Kick It on DotNetKicks.com" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://dotnetshoutout.com/Submit?title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/dotnetshoutout.png" alt="Shout it" title="Shout it" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F&amp;title=Review+of+the+%E2%80%9COC+Wine+Mart%E2%80%9D&amp;summary=&amp;source=" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/linkedin.png" alt="Share on LinkedIn" title="Share on LinkedIn" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.technorati.com/faves?add=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/technorati.png" alt="Bookmark this on Technorati" title="Bookmark this on Technorati" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://twitter.com/home?status=Reading+http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/twitter.png" alt="Post on Twitter" title="Post on Twitter" /></a>&nbsp;&nbsp;<a class="lightsocial_a" href="http://www.google.com/buzz/post?url=http%3A%2F%2FOCWINEMART.COM%2Fself-pouring-wine-tasting%2F" target="_blank"><img class="lightsocial_img" src="http://OCWINEMART.COM/wp-content/plugins/light-social/google_buzz.png" alt="Google Buzz (aka. Google Reader)" title="Google Buzz (aka. Google Reader)" /></a>&nbsp;&nbsp;</div>]]></content:encoded>
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		<title>Old liquor store gets a fancy facelift</title>
		<link>http://OCWINEMART.COM/test-post-1/</link>
		<comments>http://OCWINEMART.COM/test-post-1/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 00:27:27 +0000</pubDate>
		<dc:creator>Jarrett Gucci</dc:creator>
				<category><![CDATA[Store News]]></category>

		<guid isPermaLink="false">http://ocwinemartblog.com/?p=22</guid>
		<description><![CDATA[Is this O.C. or what? Julie Lim thinks most liquor stores have a heavy male hand in the decorating department. So when she bought the liquor store at 2272 Michelson Drive, Irvine, recently, she gave it the once over, female style. From liquor store to OC Wine Mart. OC Wine Mart, Irvine “Every liquor store [...]]]></description>
			<content:encoded><![CDATA[Is this O.C. or what? Julie Lim thinks most liquor stores have a heavy male hand in the decorating department.

So when she bought the liquor store at  2272 Michelson Drive, Irvine,  recently, she gave it the once over, female style. From liquor store to  <strong>OC Wine Mart</strong>.

OC Wine Mart, Irvine  “Every liquor store I went into had the same feel: cluttered,  full of grocery racks and Lotto machines. I wanted to make it more  inviting, more like a gourmet wine shop,” Lim says.

She has stocked her store with gourmet wines for the corporate crowd  in the neighborhood but also lots of beers for the nearby UCI students.<span id="more-22"></span>

<span style="font-weight: bold;">BEFORE:</span>
<img src="http://jan.ocregister.com/files/2009/12/ocwinemart-4.jpg" alt="ocwinemart-4" width="138" height="115" /> <img src="http://jan.ocregister.com/files/2009/12/ocwinemart-5.jpg" alt="ocwinemart-5" width="134" height="115" />

<span style="font-weight: bold;">AFTER:</span>
<img src="http://jan.ocregister.com/files/2009/12/ocwinemart-2.jpg" alt="ocwinemart-2" width="163" height="115" /> <img src="http://jan.ocregister.com/files/2009/12/ocwinemart-3.jpg" alt="ocwinemart-3" width="159" height="115" />

Lim is no stranger to business ownership. She has owned gift shops in  Los Angeles area casinos for years. But when she lost the lease on one  of them, she decided to diversify. “Liquor stores are recession-proof,”  she says.

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