A Labor of Love

The OC Wine Mart & Tasting Bar began as a vision to turn generic liquor stores into upscale wine and craft beer specialty stores – a place where customers could enjoy high-quality, self-service wine tastings by the ounce, weekly tasting events, Boar’s Head Deli, Peet’s Coffee & Tea, craft beer on tap, and artisan cheeses. All while maintaining accessibility to all levels of tastes.

“We are not wine snobs,” says owner Julie Lim. “We believe a good wine is a wine you like. Our atmosphere is more casual, like a Starbucks for wine, as opposed to a wine bar or lounge.”

Since 2009, OC Wine Mart in Irvine has been accomplishing that vision, and as a result, plans to fulfill the same mission – “on steroids” – at its new Yorba Linda Location.

The Yorba Linda store is a renovated neighborhood deli and market, which spoke to the owners as the perfect place for their new location.

“Having lived here for over a decade, we realize there is not much going on in this ‘land of graceful living,’” says Lim. “When we were looking for a second location, we decided to wake up the sleepy town of Yorba Linda.”